Before beginning the Music Promo, I had only watched music videos – I am excited by music videos and how they have changed and developed as they have become more prominent in pop culture. However, I had never actually made a music promo before, and wasn’t quite sure what the difference between a video and a promo was, if there was a difference at all.
Bearing this in mind, it was useful and fascinating to begin by looking into the history of the music promo. I always thought they had started in the 80s with the launch of MTV, so it was fascinating to consider more – we looked as far back as the first films to contain music, even going as far as musical theatre films. This made perfect sense to me – a music video is a visual response to a piece of music, so of course that fits with the idea of music in film. This was a really cool start to the module because it made me totally re-think what my idea of a music video was.
Using what we covered in our first session, we spent a full session working on ideas for the pitch – it was really great to see everyones different ideas and how the music videos they watched and liked influenced their concepts for the pitch. The important thing about our pitch was that it complemented both the song and the band. We ran through some ideas that didn’t fit, and eventually we settled on a different idea. I wasn’t present on the day the class pitched to the band, but apparently they responded well and drew from similar influences as us. It was exciting to think about how this concept would develop.
The production part of the module was great – I had no experience of working on a set and I was not the most hands-on crew member. I felt like I learned a lot from watching what went on, but in retrospect, I think I maybe should have volunteered more; while I learned more about using a boom mic on a shoot, if I’d asked to do more or even just asked more questions I might have learned more about how to use the equipment and what it does.
Post-production really excited me – when watching the shoot I looked carefully for moments that would have worked well on film. We used some of these when working on our final cut of the promo. I was much more hands-on at this stage, working with the software (after some frustration with Avid) and talking through my ideas with Julie and Emma. I had never worked with people on editing a project before, and it was really calm throughout – we had a learning curve with the software, but we worked together efficiently as a group.
In conclusion I feel that I have learned a lot about the various stages involved in the making of a music promo and how to approach this within a group.